I think it's the old Frog kit. They had a series of historical and significant airplanes, Bleriot, S6B, Lady Southern Cross, DH racer "Black Magic" from the Mac Robertson, and the Vimy that flew the Atlantic. And the Spirit of St. Louis. AMT here in the states had a 3 pack in the 70s of them, I seem to recall. They had Frog, as did some other outfit I can't think of right now. The boxes had a color scheme on the back? Vivid box art!
Those Frog molds have been around for a long time.